LogoLogo
HomeAcademyLoginTry for free
  • Welcome
  • What's new
    • Q2 2025
    • Q1 2025
    • Q4 2024
    • Q3 2024
    • Q2 2024
    • Q1 2024
    • Q4 2023
    • Q3 2023
    • Q2 2023
    • Q1 2023
    • Q4 2022
    • Q3 2022
  • FAQs
    • Accounts
    • Migration to the new platform
    • User & organization setup
    • General
    • Builder
    • Workflows
    • Data Observatory
    • Analytics Toolbox
    • Development Tools
    • Deployment Options
    • CARTO Basemaps
    • CARTO for Education
    • Support Packages
    • Security and Compliance
  • Getting started
    • What is CARTO?
    • Quickstart guides
      • Connecting to your data
      • Creating your first map
      • Creating your first workflow
      • Developing your first application
    • CARTO Academy
  • CARTO User Manual
    • Overview
      • Creating your CARTO organization
      • CARTO Cloud Regions
      • CARTO Workspace overview
    • Maps
      • Data sources
        • Simple features
        • Spatial Indexes
        • Pre-generated tilesets
        • Rasters
        • Defining source spatial data
        • Managing data freshness
        • Changing data source location
      • Layers
        • Point
          • Grid point aggregation
          • H3 point aggregation
          • Heatmap point aggregation
          • Cluster point aggregation
        • Polygon
        • Line
        • Grid
        • H3
        • Raster
        • Zoom to layer
      • Widgets
        • Formula widget
        • Category widget
        • Pie widget
        • Histogram widget
        • Range widget
        • Time Series widget
        • Table widget
      • SQL Parameters
        • Date parameter
        • Text parameter
        • Numeric parameter
        • Publishing SQL parameters
      • Interactions
      • Legend
      • Basemaps
        • Basemap selector
      • AI Agents
      • SQL analyses
      • Map view modes
      • Map description
      • Feature selection tool
      • Search locations
      • Measure distances
      • Exporting data
      • Download PDF reports
      • Managing maps
      • Publishing and sharing maps
        • Map settings for viewers
        • Map preview for editors
        • Collaborative maps
        • Embedding maps
        • URL parameters
      • Performance considerations
    • Workflows
      • Workflow canvas
      • Results panel
      • Components
        • Aggregation
        • Custom
        • Data Enrichment
        • Data Preparation
        • Generative AI
        • Input / Output
        • Joins
        • Parsers
        • Raster Operations
        • Spatial Accessors
        • Spatial Analysis
        • Spatial Constructors
        • Spatial Indexes
        • Spatial Operations
        • Statistics
        • Tileset Creation
        • BigQuery ML
        • Snowflake ML
        • Google Earth Engine
        • Google Environment APIs
        • Telco Signal Propagation Models
      • Data Sources
      • Scheduling workflows
      • Sharing workflows
      • Using variables in workflows
      • Executing workflows via API
      • Temporary data in Workflows
      • Extension Packages
      • Managing workflows
      • Workflows best practices
    • Data Explorer
      • Creating a map from your data
      • Importing data
        • Importing rasters
      • Geocoding data
      • Optimizing your data
    • Data Observatory
      • Terminology
      • Browsing the Spatial Data Catalog
      • Subscribing to public and premium datasets
      • Accessing free data samples
      • Managing your subscriptions
      • Accessing your subscriptions from your data warehouse
        • Access data in BigQuery
        • Access data in Snowflake
        • Access data in Databricks
        • Access data in Redshift
        • Access data in PostgreSQL
    • Connections
      • Google BigQuery
      • Snowflake
      • Databricks
      • Amazon Redshift
      • PostgreSQL
      • CARTO Data Warehouse
      • Sharing connections
      • Deleting a connection
      • Required permissions
      • IP whitelisting
      • Customer data responsibilities
    • Applications
    • Settings
      • Understanding your organization quotas
      • Activity Data
        • Activity Data Reference
        • Activity Data Examples
        • Activity Data Changelog
      • Users and Groups
        • Inviting users to your organization
        • Managing user roles
        • Deleting users
        • SSO
        • Groups
        • Mapping groups to user roles
      • CARTO Support Access
      • Customizations
        • Customizing appearance and branding
        • Configuring custom color palettes
        • Configuring your organization basemaps
        • Enabling AI Agents
      • Advanced Settings
        • Managing applications
        • Configuring S3 Bucket for Redshift Imports
        • Configuring OAuth connections to Snowflake
        • Configuring OAuth U2M connections to Databricks
        • Configuring S3 Bucket integration for RDS for PostgreSQL Exports in Builder
        • Configuring Workload Identity Federation for BigQuery
      • Data Observatory
      • Deleting your organization
    • Developers
      • Managing Credentials
        • API Base URL
        • API Access Tokens
        • SPA OAuth Clients
        • M2M OAuth Clients
      • Named Sources
  • Data and Analysis
    • Analytics Toolbox Overview
    • Analytics Toolbox for BigQuery
      • Getting access
        • Projects maintained by CARTO in different BigQuery regions
        • Manual installation in your own project
        • Installation in a Google Cloud VPC
        • Core module
      • Key concepts
        • Tilesets
        • Spatial indexes
      • SQL Reference
        • accessors
        • clustering
        • constructors
        • cpg
        • data
        • http_request
        • import
        • geohash
        • h3
        • lds
        • measurements
        • placekey
        • processing
        • quadbin
        • random
        • raster
        • retail
        • routing
        • s2
        • statistics
        • telco
        • tiler
        • transformations
      • Guides
        • Running queries from Builder
        • Working with Raster data
      • Release notes
      • About Analytics Toolbox regions
    • Analytics Toolbox for Snowflake
      • Getting access
        • Native App from Snowflake's Marketplace
        • Manual installation
      • Key concepts
        • Spatial indexes
        • Tilesets
      • SQL Reference
        • accessors
        • clustering
        • constructors
        • data
        • http_request
        • import
        • h3
        • lds
        • measurements
        • placekey
        • processing
        • quadbin
        • random
        • raster
        • retail
        • s2
        • statistics
        • tiler
        • transformations
      • Guides
        • Running queries from Builder
        • Working with Raster data
      • Release Notes
    • Analytics Toolbox for Databricks
      • Getting access
        • Personal (former Single User) cluster
        • Standard (former Shared) cluster
      • Reference
        • lds
        • tiler
      • Guides
      • Release Notes
    • Analytics Toolbox for Redshift
      • Getting access
        • Manual installation in your database
        • Installation in an Amazon Web Services VPC
        • Core version
      • Key concepts
        • Tilesets
        • Spatial indexes
      • SQL Reference
        • clustering
        • constructors
        • data
        • http_request
        • import
        • lds
        • placekey
        • processing
        • quadbin
        • random
        • s2
        • statistics
        • tiler
        • transformations
      • Guides
        • Running queries from Builder
      • Release Notes
    • Analytics Toolbox for PostgreSQL
      • Getting access
        • Manual installation
        • Core version
      • Key concepts
        • Tilesets
        • Spatial Indexes
      • SQL Reference
        • h3
        • quadbin
        • tiler
      • Guides
        • Creating spatial index tilesets
        • Running queries from Builder
      • Release Notes
    • CARTO + Python
      • Installation
      • Authentication Methods
      • Visualizing Data
      • Working with Data
        • How to work with your data in the CARTO Data Warehouse
        • How to access your Data Observatory subscriptions
        • How to access CARTO's Analytics Toolbox for BigQuery and create visualizations via Python notebooks
        • How to access CARTO’s Analytics Toolbox for Snowflake and create visualizations via Python notebooks
        • How to visualize data from Databricks
      • Reference
    • CARTO QGIS Plugin
  • CARTO for Developers
    • Overview
    • Key concepts
      • Architecture
      • Libraries and APIs
      • Authentication methods
        • API Access Tokens
        • OAuth Access Tokens
        • OAuth Clients
      • Connections
      • Data sources
      • Visualization with deck.gl
        • Basemaps
          • CARTO Basemap
          • Google Maps
            • Examples
              • Gallery
              • Getting Started
              • Basic Examples
                • Hello World
                • BigQuery Tileset Layer
                • Data Observatory Tileset Layer
              • Advanced Examples
                • Arc Layer
                • Extrusion
                • Trips Layer
            • What's New
          • Amazon Location
            • Examples
              • Hello World
              • CartoLayer
            • What's New
        • Rapid Map Prototyping
      • Charts and widgets
      • Filtering and interactivity
      • Summary
    • Quickstart
      • Make your first API call
      • Visualize your first dataset
      • Create your first widget
    • Guides
      • Build a public application
      • Build a private application
      • Build a private application using SSO
      • Visualize massive datasets
      • Integrate CARTO in your existing application
      • Use Boundaries in your application
      • Avoid exposing SQL queries with Named Sources
      • Managing cache in your CARTO applications
    • Reference
      • Deck (@deck.gl reference)
      • Data Sources
        • vectorTableSource
        • vectorQuerySource
        • vectorTilesetSource
        • h3TableSource
        • h3QuerySource
        • h3TilesetSource
        • quadbinTableSource
        • quadbinQuerySource
        • quadbinTilesetSource
        • rasterSource
        • boundaryTableSource
        • boundaryQuerySource
      • Layers (@deck.gl/carto)
      • Widgets
        • Data Sources
        • Server-side vs. client-side
        • Models
          • getFormula
          • getCategories
          • getHistogram
          • getRange
          • getScatter
          • getTimeSeries
          • getTable
      • Filters
        • Column filters
        • Spatial filters
      • CARTO APIs Reference
    • Release Notes
    • Examples
    • CARTO for React
      • Guides
        • Getting Started
        • Views
        • Data Sources
        • Layers
        • Widgets
        • Authentication and Authorization
        • Basemaps
        • Look and Feel
        • Query Parameters
        • Code Generator
        • Sample Applications
        • Deployment
        • Upgrade Guide
      • Examples
      • Library Reference
        • Introduction
        • API
        • Auth
        • Basemaps
        • Core
        • Redux
        • UI
        • Widgets
      • Release Notes
  • CARTO Self-Hosted
    • Overview
    • Key concepts
      • Architecture
      • Deployment requirements
    • Quickstarts
      • Single VM deployment (Kots)
      • Orchestrated container deployment (Kots)
      • Advanced Orchestrated container deployment (Helm)
    • Guides
      • Guides (Kots)
        • Configure your own buckets
        • Configure an external in-memory cache
        • Enable Google Basemaps
        • Enable the CARTO Data Warehouse
        • Configure an external proxy
        • Enable BigQuery OAuth connections
        • Configure Single Sign-On (SSO)
        • Use Workload Identity in GCP
        • High availability configuration for CARTO Self-hosted
        • Configure your custom service account
      • Guides (Helm)
        • Configure your own buckets (Helm)
        • Configure an external in-memory cache (Helm)
        • Enable Google Basemaps (Helm)
        • Enable the CARTO Data Warehouse (Helm)
        • Configure an external proxy (Helm)
        • Enable BigQuery OAuth connections (Helm)
        • Configure Single Sign-On (SSO) (Helm)
        • Use Workload Identity in GCP (Helm)
        • Use EKS Pod Identity in AWS (Helm)
        • Enable Redshift imports (Helm)
        • Migrating CARTO Self-hosted installation to an external database (Helm)
        • Advanced customizations (Helm)
        • Configure your custom service account (Helm)
    • Maintenance
      • Maintenance (Kots)
        • Updates
        • Backups
        • Uninstall
        • Rotating keys
        • Monitoring
        • Change the Admin Console password
      • Maintenance (Helm)
        • Monitoring (Helm)
        • Rotating keys (Helm)
        • Uninstall (Helm)
        • Backups (Helm)
        • Updates (Helm)
    • Support
      • Get debug information for Support (Kots)
      • Get debug information for Support (Helm)
    • CARTO Self-hosted Legacy
      • Key concepts
        • Architecture
        • Deployment requirements
      • Quickstarts
        • Single VM deployment (docker-compose)
      • Guides
        • Configure your own buckets
        • Configure an external in-memory cache
        • Enable Google Basemaps
        • Enable the CARTO Data Warehouse
        • Configure an external proxy
        • Enable BigQuery OAuth connections
        • Configure Single Sign-On (SSO)
        • Enable Redshift imports
        • Configure your custom service account
        • Advanced customizations
        • Migrating CARTO Self-Hosted installation to an external database
      • Maintenance
        • Updates
        • Backups
        • Uninstall
        • Rotating keys
        • Monitoring
      • Support
    • Release Notes
  • CARTO Native App for Snowflake Containers
    • Deploying CARTO using Snowflake Container Services
  • Get Help
    • Legal & Compliance
    • Previous libraries and components
    • Migrating your content to the new CARTO platform
Powered by GitBook
On this page
  • Appearance
  • Custom color palettes
  • Public and embedded maps
  • Onboarding

Was this helpful?

Export as PDF
  1. CARTO User Manual
  2. Settings
  3. Customizations

Customizing appearance and branding

PreviousCustomizationsNextConfiguring custom color palettes

Last updated 5 months ago

Was this helpful?

Customers that require their own brand to be prominent across the product can change the appearance of both Workspace and Builder to their needs. This also reduces the presence of the CARTO brand to basemap attribution-only, and makes publicly shared maps neutral so that they can be integrated in your own portals and websites.

Appearance customizations are only available to select customers on Strategic plans, and they need to be manually enabled by CARTO. If you’re interested in this feature, please get in touch at .

To customize the appearance of CARTO, go to Settings > Customizations.

Appearance

If you click on Customize Appearance, this section will let you set your own brand and colors so that all users view them when entering and using CARTO. This also affects the color of Builder widgets and other styles.

You can define the following styles:

  • Logo: the logo in the header. It needs to be a square image file (like an avatar) with a minimum dimensions of 256x256 pixels and a maximum file size of 1MB.

  • Primary color: the primary color used in the UI. Buttons in Workspace and Builder will use this color.

  • Secondary color: this color is used for accent and in some components for data visualization. For example, widgets in Builder will use this color.

  • Use primary colors for the App bar (header): enable this option if you want to reuse the primary color for the header in Builder and Workspace. Disable that option if you want to customize the header.

If the “Use primary colors…” setting is disabled:

  • App bar background: set this color to customize the header background.

  • App bar contrast text: set this color to customize some components that need contrast with the background in the header.

Once you “Save Changes”, the UI will start applying the new styles. Some changes might take a bit to appear. Remember that these settings will be applied to all users and viewers.

Custom color palettes

Once created, custom color palettes can be used in the Builder if the palette type matches and the number of color steps is less than or equal to the number of steps in the saved custom palette.

Public and embedded maps

You can also decide if you want the public and embedded maps to use the CARTO footer, which contains the CARTO brand and links to share the map on social media. This setting affects all maps, including existing ones.

Can I add my own logo to the map?

Not at the moment. This may be something we include in the future but for now, the recommended best practice is to keep the map neutral and then embed it in a corporate website that contains your logo and brand identity.

Onboarding

In some cases, new viewers and editors could get distracted by the regular onboarding experience including demo maps. If you want to disable this experience you can do so by disabling Show onboarding to new users.

Admins can define custom color palettes to be used for . These palettes can have 3-20 steps and can be of any type (diverging, sequential, qualitative or singlehue).

sales@carto.com
styling maps in the Builder
Detailed view of a custom palette
Applying a custom palette in the Builder