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October 6 2022

New analytical functions to run Customer Segmentation use-cases for the CPG industry

analytics toolbox

We have released in beta a new domain-specific module in the Analytics Toolbox for BigQuery to solve advanced geospatial analysis for the CPG / FMCG sector, starting with customer segmentation. We now offer a set of procedures that allow users in that industry to solve this use-case end-to-end, from the generation of trade areas to running multiple segmentation scenarios of merchants based on a customisable set of spatial features. In this recent blogpost we showcase how to use these analytical routines with a specific example.

Customer segmentation result Bay Area