New supplier offices based on store locations clusters
In this example we are going to use points clustering to analyze where to locate 10 new supplier offices in US so they can best serve all Starbucks locations.
Generating the clusters
First, we calculate Starbucks locations clusters using the
This query gathers the geometries of the Starbucks locations in order to establish clusters and then groups the different geometry clusters. Each of them is represented in a different colour in the following visualization.
Calculating the clusters' centers
Once we have split the sample of points into clusters, we can easily work with them to calculate their centers, envelopes, concave/convex hulls and other different transformations. In this particular example we are interested in finding the center of the clusters, since that is where we are going to place the offices. The Analytics Toolbox offers different functions for this task, for example
In this case we are going to use
ST_CENTEROFMASS to calculate the location of the new offices:
We can see the result in the following visualization, where the bigger dots represent the supplier offices locations we have decided to open based on our analysis.